Hi, I’m Jenny Poser, founder of Poserlane and its one-person army. German by birth, Indian by heart. I’ve been living in India for over 12 years now, and if there’s one thing I know well, it’s planning. Not just in the practical sense, but as a tool for survival, for healing, and for creativity.

I have multiple OCDs some charming, some challenging and many of them revolve around organisation. From mapping out my weeks to planning my meals, structure has always brought me comfort and clarity. Like many planner lovers, I started with bullet journaling. It was beautiful and creative, but time-consuming. Over the years, I developed my own system combining dated and undated planners, journaling, to-do lists, and even meal calendars.

But Poserlane wasn’t born just out of a love for planners it came from something deeper.

In 2016, after years of pushing myself as a workaholic, I burned out. I hit a wall so hard, it forced me to stop. A family tragedy was the final nudge that made me realise something had to change. I realised I had been so consumed by work and routine that I had completely lost touch with myself. That moment pushed me to look inward. I picked up my first self-help book The Subtle Art of Not Giving a Fck* and from there began a long journey of self-discovery. Mindfulness, affirmations, the power of the subconscious mind… all of these became part of my healing and transformation.

In 2024, I hit another low  this time due to overwhelming emotional stress: health issues in my family paired with a bad diagnosis for my oldest dog (I’m a dog parent of 4)… it seemed like one bad news after the other, and I just had a hard time coping. Luckily, I’m an entrepreneur at heart and keep looking for business ideas. When I came across a reel about designing planners for Amazon KDP, it sparked something. I started experimenting, combining everything that helped me over the years  affirmations, self-reflection, gratitude, goal-setting  and created planners that truly felt complete.

And guess what: Working on my planners and notebooks daily, reading inspirational quotes and affirmations day in, day out, I slowly pulled myself out of that dark place! I felt my mood lifting, stopped being so glum and all of a sudden I was ready to take on the world again.

That’s how Poserlane came to life.

Poserlane is for people who want more than just a to-do list. It’s for the dreamers, the overthinkers, the lost and the found. It’s for those who want to understand themselves better, get clear on what they want, and take meaningful steps toward it. For those who want to reach their goals and become the best version of themselves.

So many of us don’t stop to ask ourselves what do I really want in life? until we hit a wall. Until the midlife crisis sneaks up and we realise we’ve been living on autopilot. The earlier you start reflecting, the more intentional your journey can become.

Our planners and journals are designed to support that journey.

Sure, there are countless apps these days to help organise your life. But in the end, they keep you glued to your phone  more screen time, not less. Sometimes, what we really need is the opposite. Writing things down on paper helps you slow down, take a step back, and truly connect with yourself without the distractions of notifications and endless scrolling. Whether you’re planning your day or journaling your thoughts, going offline even for a little while  can be a powerful form of self-care.

To start with, I have published my undated planner in both English and German, my Family Planner (dedicated to my nephew and unfortunately only available in German), and notebooks in different styles and formats.

I keep working on new products, so stay tuned for more!